Nationality: Argentinian
Sport: Soccer
Unpretentious and camera-shy away from the pitch – unlike global icons such as Ronaldo and David Beckham – Messi’s brand has been built exclusively on his footballing ability and achievements. That has made him hot property for the likes of Adidas, Pepsi and Konami, who have always concentrated much of their marketing around soccer, but there was a time when Messi wasn’t really considered as a genuinely versatile brand endorser. But the man with genius in his feet now has serious money in his bank: last year he picked up deals with both Audemars Piguet and Chinese car manufacturer Chery, swelling his annual endorsement income to a reported US$23.5 million. Source: SportsPro
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