Novak Djokovic
Serbian
Tennis
After four consecutive seasons as the ATP’s clear number three, Novak Djokovic finally stepped up to the plate in 2011, unexpectedly raising his game to assume the mantle of the undisputed king of tennis.
In a year that began with an incredible 41-match winning streak, the 24-year-old won ten titles in 11 finals, including three Grand Slams and a record five ATP Masters 1000 crowns, en route to a 70-6 win-loss record and an all-time best men’s annual prize haul of over US$12.6 million. Augmenting those extraordinary 12 months, this year the Serb has so far won a third Australian Open title, a Laureus World Sportsman of the Year award and a further US$3.6 million in prize money.
Djokovic was the standout absentee from last year’s list, but his commercial appeal is no longer debatable. A Unicef ambassador with the needs of his countrymen close to his heart and a national hero turned international superstar, the ‘Djoker’, as he is affectionately known, is universally respected and unreservedly admired.
Audemars Piguet, Mercedes-Benz and Bombardier were the first group to buy into his newfound popularity in 2011, adding a healthy measure of prestige to a CAA-managed portfolio that includes longtime partners Telekom Serbia, Head and Sergio Tacchini. And it surely won’t stop there. A legend in the making, additional titles await him, as do untold millions in endorsement dollars. SportsPro
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