Sport: Motorsport
Known for his aggressive style, Hamilton has won few friends on the track, but sponsors have flocked to back the first black driver in Formula One history. In addition to his role as poster boy for the companies that sponsor his team – including Vodafone, Santander, Tag Heuer and Hugo Boss – alucrative personal contract with Reebok has started to grab attention. Not that Hamilton needs help to grab attention – his relationship with former Pussycat Doll Nicole Scherzinger is enough to keep him in the celebrity section as well as the sports pages.
With a multi-year McLaren contract worth a reported US$100 million and a place alongside the likes of David Beckham and Andy Murray at Simon Fuller’s XIX Entertainment management agency, Hamilton is set for a long future as a Formula One star – and who would doubt the predictions that he has the potential to become the first British sportsman to earn over US$1 billion in his career? SportsPro
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