Valentino Rossi – Italian - Motorcycling
Synonymous is the charismatic Italian with motorcycle racing that it is easy to see his commercial value holding steady even if his performances on the track decline – or he carries out his longstanding threat to ride off in search of fresh challenges in rallying or even Formula One. Rossi, whose own VR/46 agency has managed his commercial affairs since 2008, this year added Oakley to a long list of sponsors, which includes Monster Energy, Hewlett Packard, Dainese and Kera Koll. SportsPro
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