Name: Yani Tseng
Nationality: Taiwanese
Sport: Golf
That glowing appraisal of Yani Tseng, the 23-year-old Taiwanese who has taken the golfing world by storm since bursting on to the LPGA Tour in 2007, appeared in Time magazine’s 2012 list of the 100 Most Influential People in the World. Penned by Annika Sörenstam, the most successful female golfer in history, the words are yet another mark of Tseng’s rare talent and a sign that the meteoric rise of the youngest male or female player ever to win five Majors is turning heads right across the world of sport.
Having started her career on the books at IMG, Tseng left to set up her own management team, run by friends and family and headed by Naya Hsu, to handle her commercial affairs in Asia, where golf’s surging popularity has put her at the head of a new breed of young Asian golfers who have risen to the fore of the ever-more lucrative women’s game.
Seven-figure deals with the likes of Adams Golf, Oakley, Lacoste, Titleist and Taiwan Mobile are a sign that Tseng’s appeal is already unquestionable.
Her role as the golden girl of her nation, and the face of a growing sport readying itself for a return to the Olympic programme in 2016 whilst reaching into new broadcast territories, suggests limitless potential. SportsPro
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